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About Me

Imagine the beach as a vast marketplace filled with potential customers. Some customers are like seashells, easily spotted
Laure Macanas Sales Leader

My Story

Jim "Moki" Macanas

Jim "Moki" Macanas

Dinner table stories were my father's playground.  Jim "Moki" Macanas was a car salesman.  His infectious humor brought laughter as he'd share tales, his favorite phrase often punctuating them: "I can sell ice to an Eskimo!" He'd proudly sip his beer, leaving me, a five-year-old, puzzled. "Why sell ice to someone who already has it?" I'd wonder. He'd chuckle, promising I'd understand someday if I ever entered sales.

 

Fast forward 15 years. As a fleet sales manager, I understood. But not the "ice to Eskimos" approach. Honesty and integrity, I believed, were the keys to loyal customers. My sales journey diverged from my father's.

 

At 20, deemed too young for retail car sales (and frankly, I wasn't interested), I became a fleet sales manager, cold-calling companies buying multiple vehicles. My targets: rental agencies, leasing companies, construction firms. Building trust and maintaining connections, I became Nissan Motor Corporation USA's top-performing fleet salesperson at 22, both in gross sales and vehicle volume.

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My career progessed from there.  I co-owned an auto-leasing company, built a business travel development company and went on to discover more rewarding areas of sales.  Currently, I am (hands-off) co-founder of a commercial interior design firm, Cafe Design & Architecture, now in it's 20th year; and a mobile detailing business, Viser's Mobile Detailing.  

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For the past 20 years I've enjoyed being a B2B recruiter, manager, mentor, and trainer. Witnessing others grow while achieving work-life balance brings me immense satisfaction. My past experiences, with successes and failures, now empower me to share valuable lessons with others.

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